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Jennerstown Speedway

A long-running client relationship centered around high-energy event promotion, large-format advertising, and real-world design for one of Western Pennsylvania's historic racing venues.

Overview

Jennerstown Speedway is a historic short-track racing facility and NASCAR-sanctioned venue with deep roots in the local motorsports community. Each season, it hosts high-energy events that draw fans, teams, and sponsors from across the region.

My Role

Since 2022, I have served as the sole graphic designer for the speedway, creating advertisements, billboards, and promotional graphics used both online and on-site.

My work supports event promotion, sponsor visibility, and the overall consistency of the speedway's visual identity.

Context

My involvement started in 2019 through operational roles tied to race-day logistics, including ticket production and distribution. That background gave me a strong understanding of the audience and environment I was designing for.

Because of that, my design decisions are shaped by both marketing needs and the practical realities of live events.

Outcome

This work has strengthened my skills in high-visibility advertising, fast-paced production, and creating design for large-scale, real-world applications.

2025 Posters

Opening Night Poster

Problem

Create a visually engaging promotional poster that captures the energy of opening night while reflecting the identity of Jennerstown Speedway.

Solution

Developed a stylized composition using vectorized illustrations based on real photographs and scenes from the track. This approach transformed recognizable moments into a cohesive, graphic-driven design that balanced realism with a more artistic, promotional feel.

Outcome

The final poster delivers a unique and memorable interpretation of the speedway, standing out from traditional racing advertisements while still maintaining a strong connection to the track's identity.



2025 Season Schedule

Problem

Design a clear and adaptable schedule that communicates a full season of events across multiple platforms while serving as a foundational marketing piece.

Solution

Created a flexible layout system that could be used across digital, web, and print formats. The design prioritizes readability and organization while establishing a visual direction that informs the rest of the season's branding and promotional materials.

Outcome

After multiple revisions and refinements, the final schedule became a central promotional asset, distributed online and in print to local businesses. It serves as both an informational tool and a visual anchor for the speedway's marketing throughout the season.

Facebook Post

Altoona Curve Race Night Facebook Post

Problem

A last-minute update required a promotional graphic to announce two drivers attending a fan event at the Altoona Curve. The design needed to be created quickly while clearly communicating key event details and maintaining brand consistency.

Solution

Developed a composite graphic under a tight deadline, combining driver imagery with bold typography and clear information hierarchy. The layout was designed for immediate readability on social media while still capturing the energy of the event.

Outcome

The final graphic was delivered efficiently and shared across social platforms, ensuring fans received timely and engaging information. This project highlights my ability to work quickly without sacrificing clarity or visual impact in a fast-paced environment.

2026 Poster

2026 Event Schedule Poster

Problem

Design a high-impact promotional poster to generate excitement and anticipation for the upcoming racing season at Jennerstown Speedway. The poster needed to communicate key event information while capturing the energy of short-track racing and appealing to a broad audience.

Solution

Created a bold, visually dynamic layout that emphasizes motion, intensity, and atmosphere. Strong typography and high-contrast imagery were used to draw attention and clearly present event details, while maintaining consistency with the speedway's overall visual identity.

Outcome

The final poster serves as a central promotional asset, displayed at the track, shared across digital platforms, and distributed throughout the local community. It successfully builds anticipation for the season while reinforcing the speedway's brand and presence.

Victory Lane Signage

Victory Lane Signage



License

License Renewal Post



Big J Jamboree T-Shirt

Big J Jamboree T-Shirt



2025 Ticket Composite

2025 Ticket Composite



Program Ad

Certified Lift Program Ad



2023 Opening Night Ad

2023 Opening Night Ad



2023 Schedule

2023 Schedule



2023 Program Cover

2023 Program Cover